Last week, a video surfaced showing a passenger physically dragged from an oversold United Flight when he refused to give up his seat for a United employee. Not surprisingly, this incident caused outrage and disgust as evident from the backlash on social media, calls for a United boycott and plummet in the airline’s stock price. As someone leading a customer care driven business, I believe that what happened on United flight #3411 and the ensuing response could have been avoided. While there has been a great deal of Monday morning quarterbacking, it is useful to use the United incident as a vehicle. Specifically, it’s an opportunity to reinforce what can be done to deliver high quality care and service that focuses on the consumer, to build a workplace that empowers employees and to make a positive impact on the community it serves. With that in mind, let’s review those key ingredients to building a world-class company that provides the best service possible: Put the custo...